A measurement of the cross section for inclusive isolated photon production at $\sqrt{s} = 7$ TeV. The measurement covers three ranges in $|\eta|$: [0.00,0.60), [0.60,1.37), and [1.52,1.81), for $E_T^\gamma>15$ GeV. The measurement uses 880 nb$^{-1}$ of integrated luminosity collected with the ATLAS detector.