A measurement of the cross section for inclusive isolated photon production at $\sqrt{s} = 7$ TeV. The measurement is done in bins of $M_{\gamma\gamma}$, $p_{T\gamma\gamma}$, and $\Delta\phi_{\gamma\gamma}$, for isolated photons with $|\eta|<2.37$ and $E_T^\gamma>16$ GeV. The measurement uses 37 pb$^{-1}$ of integrated luminosity collected with the ATLAS detector.